Founder & Managing Principal, Dopestr

Sasha Aksenov is an award-winning brand strategist, seasoned cannabis innovator, and serial entrepreneur with over 25 years of experience launching and scaling brands. For the past decade, he’s been exclusively focused on the cannabis industry, where he’s redefining marketing through full-spectrum, on-demand brand communications tailored for a fast-moving, highly regulated market.

Before cannabis, what he calls “BC”, Sasha founded Brand Labs, a leading NYC-based visual branding agency. He later co-founded The Blinc Group, where as Chief Innovations Officer, he helped shape the cannabis vaping space and became a go-to voice on branding and vaping product innovation. With experience spanning industries like entertainment, pharmaceuticals, travel, extreme sports, and wines and spirits, Sasha blends creative vision with business strategy to deliver brands that don’t just stand out – they thrive.

Through Dopestr, Sasha brings cannabis brands the full weight of his branding, marketing, and business expertise – helping them build stronger brand equity, drive meaningful engagement, and achieve measurable business results in one of the most competitive and dynamic industries in the world.